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Sunset Aviation
Results matter.
So we show them.
Form submission increase
Website traffic increase
Days from start to launch
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Quick facts
Company
Sunset Aviation is a premier aviation brokerage firm dedicated to providing exceptional service in the sale and acquisition aircraft. With a team of experienced brokers located across the USA, UK, and UAE, they offer global reach and local expertise to meet the diverse needs of their clients.
Goal
Sunset wanted to refresh their entire brand image with the goal of making the company shine.
Solution
Starting with their logo and applying that feel to their website, we transformed Sunset's digital presence by creating a color scheme that resembled a blue sky sunset. The color palette was paired with a clean look through imagery, curved radiuses, and font choices.
The gameplan
Our plan of action was to build the homepage as the directory, while the services and inventory pages pushed the user throughout the dedicated user journey, and finally to either the contact page or a listing page, where they could inquire about a specific aircraft..
What we did
After our initial meeting, we got started on creating the brand vision. This included the logo, fonts, and colors. We settled on a dark navy paired with a sky blue to emulate a blue sunset. For the font we used a clean, blocky typeface to signal professionalism and cleanliness. The logo was a simple, yet effective sunset icon with a half circle and 5 lines in descending order. The vision was to create a horizon look where the lines met the circle (or sun).
For the site we incorporated the brand guide to build an experience that felt approachable and efficient. Utilizing the navy to sky blue gradient, we were able to add a touch of pop throughout the site, which was paired by the use of an off-white and light gray color scheme.
Gallery
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"Noah and Thirty1 Hybrid embody the best of the aviation industry. Providing high quality services and striving to make their clients succeed. I would recommend their services to anyone who is seeking them in the industry."
- Will Hyde (Founder, Sunset Aviation)
The outcome
Sunset's website and brand now instantly conveys professionalism and experience through the digital refresh. We accomplished our main goal which was to make the brand shine and stand out from the competition, which resulted in increased brand trust and leads for Sunset.
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