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Dynasty Aviation
Results matter.
So we show them.
Form submission increase
Website traffic increase
Days from start to launch
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Quick facts
Company
Dynasty Aviation is a flight school built from the ground-up by flight instructors. They understand the direct needs of the students, as they were once in their shoes making the exact same decisions.
Goal
Dynasty Aviation needed a refresh of their existing site. Built in 2021 using Squarespace, it needed some TLC to garner attention from potential students in their local area.
Solution
We redesigned their current 10-page site, as well as added two new ones. We incorporated e-commerce capability to allow users to book a discovery flight.
The gameplan
We redesigned 10 pages, while adding 2 new ones. We also managed their SEO and built the e-commerce section so they could sell discovery flights. They needed the site in a week so they could showcase it to prospects at an event they were participating in.
What we did
After our initial call, we got started on building the wireframe and style guide. After the wireframe was approved, we started developing the site.
Starting from the homepage, we worked our way from the homepage to the most crucial page - the discovery flights page, and to the other separate pages until the site was finished.
The main CTA of the site was to book a discovery flight, with the secondary CTA being to contact the company.
Gallery
"5 stars, very to the point, well organized. All the pages are well designed, easy to follow."
- Richard Lee (Founder, Dynasty Aviation)
The outcome
The results were visible almost instantly. At the event, the prospects loved the new, refreshed style. Our goal was to keep it minimal, while directing the viewers to either contact them or book a flight.
And it wasn't just the design that improved - it was the overall business performance via the site.
The site experienced a 1.9x increase in visitors and a 1.7x increase in discovery flights booked. Dynasty saw a positive ROI within a week of launch.
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